
WELCOME TO THE
BBQ REVOLUTION
Barbecue has always been perceived as an art form reserved for professional pitmasters, and the world of barbecue can feel intimidating to newcomers who believe that achieving bold flavor requires years of experience, expensive equipment, and a deep understanding of complex techniques.
While traditional barbecue brands often leave amateur cooks without the right tools or knowledge to get started, Smoking Beards® is here to challenge the mindset and redefine what it means to grill. By offering premium, homegrown spice blends designed for all skill levels, we bridge the gap between expert knowledge and everyday cooking. Through bold flavors, fearless approach, and a thriving barbecue community, Smoking Beards® makes it possible for anyone to transform their cooking game regardless of their starting point.
Smoking Beards® was born from a love for barbecue and the belief that anyone can create competition-worthy flavors. By blending carefully selected spices with expert techniques, Smoking Beards® empowers amateur cooks to take control of their fire and craft barbecue masterpieces.
With a rebellious spirit, a passion for exploration, and a commitment to making barbecue accessible, Smoking Beards® is more than just a spice brand; it's a movement, born from a love of barbecue and the belief that, with the right tools, guidance and attitude, anyone can claim their flame!
Smoking Beards® spices are available in various shops, stores and restaurants across the U.A.E. You can also enjoy some of the signature dishes from The Ace of Flames to see prime examples of how to use our spices.
Our online store features our signature, competition-grade barbecue rubs, as well as Smoking Beards® apparel.
ButcherShop.ae is a premium online butcher shop that delivers restaurant quality meat at competitive prices across UAE.
La Carne takes pride in not only elevating steak nights at home but also educating a community of meat enthusiasts.
Meat House Gourmet Butcher was launched to help give home cooks better access to the best Australian & U.S. produce.
Eatopi is a restaurant that brings you iconic dishes from top local chefs and brands in the UAE, all in one place.
Smoking Beards® and its founder, Fred Casagrande, a.k.a. The Ace of Flames are present all open fire cooking events in the U.A.E and abroad. We also do private events, catering, activations and pop-ups, so please get in touch to organize something out of the ordinary and own your fire!