WELCOME TO THE
BBQ REVOLUTION

ABOUT US

Barbecue has always been perceived as an art form reserved for professional pitmasters, and the world of barbecue can feel intimidating to newcomers who believe that achieving bold flavor requires years of experience, expensive equipment, and a deep understanding of complex techniques.

While traditional barbecue brands often leave amateur cooks without the right tools or knowledge to get started, Smoking Beards® is here to challenge the mindset and redefine what it means to grill. By offering premium, homegrown spice blends designed for all skill levels, we bridge the gap between expert knowledge and everyday cooking. Through bold flavors, fearless approach, and a thriving barbecue community, Smoking Beards® makes it possible for anyone to transform their cooking game regardless of their starting point.

Smoking Beards® was born from a love for barbecue and the belief that anyone can create competition-worthy flavors. By blending carefully selected spices with expert techniques, Smoking Beards® empowers amateur cooks to take control of their fire and craft barbecue masterpieces.

With a rebellious spirit, a passion for exploration, and a commitment to making barbecue accessible, Smoking Beards® is more than just a spice brand; it's a movement, born from a love of barbecue and the belief that, with the right tools, guidance and attitude, anyone can claim their flame!

WHERE TO FIND US

Smoking Beards® spices are available in various shops, stores and restaurants across the U.A.E. You can also enjoy some of the signature dishes from The Ace of Flames to see prime examples of how to use our spices.